We take sales, operations, marketing and the back office off your plate. You get about 20 hours of your week back -- and a business that is worth more the day you decide to sell it.
Here is the hard part, said plainly. You did not build a $10 million business. You built a $10 million job that owns you. That is exactly why it stopped climbing, and exactly why it is worth less than you think.
A business runs without the owner. A job stops the day the owner stops. So the real test is simple: if you stepped away for 30 days, what happens to your revenue? That answer is the whole problem -- and everything below is how we fix it.
And you already trust us with the hardest part. For a year we have run your dedicated call center. You are our largest dedicated client, with zero disputes. Here is what that looks like, and the money sitting untouched right beside it.
You have bought appointments from us for over a year and we have delivered against that steadily. But your real prize is the database of leads and old bookings you already paid to create, that nobody is working. That is money on the floor. We pick it up.
Figures from your live campaign and quality records, September 2026. Your own CRM database is larger still; we size it exactly on day one.
Doing nothing feels like the safe call. It is actually the only option on this table with no plan attached to it. Every number here is yours -- measured, not made up.
None of this is a lead problem. You have more leads than you can ever call. It is a bottleneck problem, and the bottleneck is that every decision still runs through you. Every week it stays that way, that bill gets paid -- quietly, out of your pocket.
And here is why it happens. Companies at your level -- the top 1 to 2% of a $92.5 billion industry split across 109,000 shops that average about $849,000 a year -- stall for the same eight reasons, every time.
Sourced industry benchmarks (IBISWorld, NRCA, Kixie, LIMRA, ServiceTitan, Sofer Advisors and others). Ranges, not false precision; roofing varies by market. The lead and booking counts are from your live system, September 2026.
Everything below is us doing the work, not handing you a to-do list. Grouped into five systems that plug into each other.
We document and synthesize your whole brain into a working clone. It learns from every question you answer a rep, every email, every text and every call, and from your key people. Any team member can ask "Anthony" and get your answer, in your voice, instantly. The company stops depending on you being in the room -- and the more you run it, the smarter it gets. This is the piece that quietly removes you as the bottleneck, which matters more than you think when it is time to sell.
The new sales floor is 10 closers. Each one signs about 4 roofs a week. That is 40 signed roofs a week. At your average job of about $15,000, here is what that engine produces.
That is the new floor team by itself. Your existing door-knock team is on top of this -- additive, not replaced:
+ your door team, on top: about 2 to 5 a week today (your estimate, finalized at kickoff)
So look at the $10 million guarantee again. At $600,000 a week, $10 million is about 17 weeks of full-pace production -- roughly 38% of a 10-month run. The guarantee is not the target. It is the floor the engine clears in under five months, before your door team adds a single dollar.
Engine math from the 10-rep model at your average job value. The $15,000 average and your door-team weekly output are confirmed against your real numbers at kickoff.
Before you ever have to trust the 12-month number, we prove the machine in the first 90 days, side by side with you.
Connect your CRM and phones, size your real database, map the first SOPs, and launch the reactivation campaign against your old leads and bookings. First recovered deals land inside days.
Recruit and ramp the first closers, feed them 4 appointments a day, install the AI call coaching and the sales audit. Virtual COO and CFO begin the operating cadence.
Appointment volume at target, retail pipeline live, dispatch and calendar system running, permanent-lighting line launched. Back office moving offshore.
Every reactivated deal, every new appointment and every winter windows/siding opportunity driven to signature. Target: 150–200 jobs closed together by the holidays.
Your reactivated database alone carries $3–4 million of it, from leads you already own, before a dollar of new lead spend. The rest comes from the ramped sales floor and the new lines. We build this pro forma with you on day one against your real numbers, and we commit to hitting it. Watch the exit run-rate: this table lands you near $12 million annualized -- and the engine math on the last page points higher still.
| Quarter | Focus | Monthly run-rate | Jobs / mo | Revenue |
|---|---|---|---|---|
| Q1 · Oct–Dec | Build systems, database reactivation surge, hire & ramp the floor (the Christmas sprint) | $400k → $700k | 40 → 70 | ~$1.6M |
| Q2 · Jan–Mar | Full appointment flow, retail live, offshore back office, winter windows & siding | $800k–$900k | 60–70 | ~$2.5M |
| Q3 · Apr–Jun | Storm season at full capacity, supplements maximized, permanent lighting at scale | $900k–$950k | 65–75 | ~$2.8M |
| Q4 · Jul–Sep | Optimized machine, financing attach, exit run-rate ~$12M annualized | $1.0M+ | 70–80 | ~$3.1M |
| 12-month total | ~$10.0M | |||
Benchmark-based model. Both an insurance-weighted and a retail-weighted mix converge on ~185–190 booked appointments a month (~2,200/year) and ~56–74 jobs a month. Finalized against your historical close rate and average job value at kickoff.
Read that word again -- floor. At the sales floor's full pace of $600,000 a week, $10 million is about 17 weeks of production, roughly 38% of a 10-month season. So we are not promising a stretch. We are contractually holding a number the engine clears in under five months, before your door team adds a dollar on top. You already did nearly $10M this year and it is softening; we hold the line and grow it, with the reactivation, the retail and lighting lines, and a professional sales floor doing the lifting.
And you do not have to be sure it works -- being sure is our job, not yours. That is what the guarantee is for: it moves the risk off your side of the table. Our only conditions are the fair ones -- you run the playbook with us, and you keep the crews and capacity to install the work we sell.
You have told us the plan: build it up, then sell it. So here is the quiet truth about what a roofing company is actually worth when that day comes.
A buyer is not buying your roofs. They are buying whether the business runs without you. A company that depends on the owner tends to sell for about 3 to 4 times earnings. One that runs on systems, without the founder in the truck, tends to sell for about 6 to 7 times. Same profit -- close to double the price -- and the only difference is whether you are the single point of failure.
Every piece of this takeover is built to remove you as that point of failure: the SOP library, the branded training, the virtual COO and CFO cadence, and Anthony GPT holding your judgment so the company stops needing you in the room. Diversifying your storm work with a steady retail line lifts the multiple again -- a balanced book is worth more than a weather-dependent one.
So this pays you twice. Your time back now. And, on the day you sell, a business priced like a system instead of a job -- a gap that, on numbers your size, runs into the millions. We finalize that math against your real earnings at kickoff.
The name on that truck should outlive you. Right now it stops the day you stop driving it. We change that -- and that is exactly what a buyer pays a premium for.
Earnings multiples are general market ranges for shops like yours, not a promise about your specific sale; your exit numbers are modeled against your real financials at kickoff.
That person is you. Let us put a real number on it -- and finalize it with your figures at kickoff.
Say you took home around $1.5 million last year, salary and profit together, working about 2,000 hours. That puts your hour at about $750. Now divide by four. Your buyback rate is about $187 an hour. That is the line: anything you can hand to someone else for less than $187 an hour, doing it yourself is not saving money -- it is losing it.
So where did last week go? On one side: answering the phone, chasing invoices, calling suppliers, putting out crew fires. That is $25-an-hour work. On the other side: landing the big reroofs, hiring a real GM, cutting supplier terms, planning storm season -- the work only you can do. You already know which side last week lived on. And every hour on the cheap side did not save you $25 -- it cost you about $700.
Your rate: ~$1.5M taken home / ~2,000 hours worked = about $750 an hour.
What we hand back: 20 hours a week x 50 weeks = 1,000 hours a year -- about $750,000 of your time at your own rate, or six full working months, spent today on work a $25-an-hour person should own.
What it costs to get it: our fee sits far below your $187 buyback line. So handing us the work is not an expense -- it is about a 4-to-1 return on the one thing you can never make more of.
Money you can always make back. This morning is gone forever. The only real question is whether you keep spending the one thing you cannot buy on work anyone can do.
Picture a Tuesday next quarter. You are at your kid's game at 4pm and your phone is not ringing -- because it does not have to. The first week you take fully off and the revenue climbs while you are gone, going back to answering every call is the thing you will not want to do. You did not build a $10M company to become its highest-paid receptionist. What we are actually selling you is your time back.
To stand up what we hand you turnkey -- the hiring pipeline, a $150,000 sales manager, the call center, the dialer and software, the training platform, the SOPs -- you are looking at roughly $300,000 to $400,000 and 12 to 18 months of getting it wrong twice before it runs. Against that number, here is ours.
Builds everything: the SOP library, your branded training platform, Anthony GPT, the audits, the database reactivation, the dispatch and calendar systems, and the whole team stood up.
Everything above, one predictable monthly number. Simple.
Buying this a la carte means roofing SEO (~$7,300), a CRM ($500–1,000), AI sales coaching (~$300/rep), a sales coach ($1,000–5,000), a fractional COO ($8,000–18,000), a fractional CFO ($5,000–7,500), an appointment setter and a supplement VA — from six to eight vendors who don't talk to each other, and you still quarterback all of it.
A full company takeover eats real onboarding bandwidth, so we cap how many we run at once to keep delivery tight -- and we have room this storm cycle. The other clock is the sky: the season sets it, not us. To land 150 to 200 jobs together by Christmas, the kickoff needs to start this week.
Review & signA year of proof. We already run your dedicated call center, your largest-in-our-book campaign, with a 91.8% appointment quality rate and zero disputes.
Real, built machinery. A follow-up engine that already works thousands of contacts across email and SMS, a full CRM, live call-audit and AI coaching, a branded training platform, a finance and payroll system with hard controls, onboarding across 17 systems, and a trained offshore team.
Stay the owner. Stop being the operator. Your name stays on the door; we carry the weight behind it. Everything under one partner who is accountable to a number, instead of a stack of vendors pointing at each other.
Aligned to your growth and your exit. On the performance plan we only win bigger when you do. On either plan, we carry the operating weight so you finally work on the business -- and hand a buyer a company that runs without you.
Full-service growth partnership as described above. $50,000 setup, plus the continuity option selected below. A guaranteed floor of $10,000,000 in gross revenue over the 12-month term, subject to the stated performance conditions.
Continuity option selected: ☐ Flat $10,000/mo ☐ Performance ($500/deal + 10% insurance · $1,000/deal + 15% retail). Signed via DocuSeal.